Website for developer andreal estate agencies
74% of home buyers spend an average of 67 days researching online before their first visit to a sales office. During this time, they visit 11 developer websites. Only three of them stick. The choice is brutal and 90% happens online—a developer's website isn't a brochure, it's a tool to guide the customer through the 67-day decision-making process. We create websites for housing developers, real estate agencies and rental agencies — with apartment cards, floor plans, 3D visualizations and CRM for the sales department.
Website for developer, office, agency — four businesses
A developer building a 200-apartment development and a real estate agency brokering a second development have completely different requirements for their website. A different client, a different ticket, and a different sales process.
Website for a housing developer
The customer buys on the spot, a decision that will last 5–15 years. The website must have full estate card with a map of the area, cards of each apartment (floor plan, status, price, virtual tour), a loan calculator and a calendar of visits to the sales office.
Most often, it's a combined project—a marketing homepage + a dedicated sales platform per investment. This includes dedicated solutions with integration with the developer's CRM systems (Iuvio, Estate, Sage).
Website for a real estate agency
Hundreds of listings in various stages (new, premium, negotiable, sold). Page = offer database with advanced filters (location, square footage, floor, price, year of construction, standard). Often synchronized with portals (Otodom, OLX, Domiporta).
For agencies with 5+ agents, we create a mini-CRM: each agent has their own profile, offers, and clients in the panel. Often combined with a strong positioning under the phrase "apartments + district".
Website for apartment rental agencies
A different rhythm - faster sales (rental offer "goes" in 7-14 days), lower ticket, higher volume. The website must be optimized for quick research: apartment filters, "book a viewing" form, agent messenger, real-time offer status.
For agencies providing full property management for owners, a separate owner panel with tenant status, fees, and service requests. dedicated solutions.
Commercial real estate website
B2B with a long cycle (3–18 months). The client (CFO, COO, head of operations) needs technical specifications: available areas, floor layout, rate per m², availability of parking spaces, certificates (BREEAM, LEED).
This website often features a separate leasing module with a TCO calculator, PDF offer generator, and a booking system for presentation visits. DTP for office and presentation materials.
Features on the developer's website that you expect Client
Customers don't read pretentious investment descriptions. They click and compare. The website must provide the tools for this comparison within 30 seconds of entering.
Interactive map of the estate
The client clicks on a specific building in the estate renderer, gets a list of apartments in it and sees which ones are available. Without it, all "select apartment" screens look the same.
3D visualizations and virtual tours
A client from Warsaw views an apartment in Poznań from an armchair. 3D walk-through increases appointment volume by 40-60% because it eliminates the victims of "boring photos."
Multi-criteria apartment filters
2-room, up to 700,000, 2nd floor+, south facing — the client sets it up, and the website shows 3 hits out of 240 apartments in the development. Without it, frustration sets in.
CRM for the sales department
Every lead goes immediately to the sales department with full context: what apartments he viewed, how much time he spent, what he downloaded. The seller calls with a specific offer, not a "thank you for your interest."
Loan and installment calculator
Price PLN 724,000 = how much is it per month? The customer doesn't count—the website does. They choose the deposit, term, and interest rate, and immediately see "PLN 2,940/month." This is often the moment of "I can/I can't" decision.
Apartment card PDF for download
The client downloads 4 PDFs of selected apartments and compares them on a laptop with a partner in the evening. Each PDF is consistent with the brand, with current prices, agent contact information, and a map.
See how the customer chooses an apartment
This is how the apartment listing works on the developer's live platform. Click on a floor in the building, set filters, select a unit—this is exactly the path your client goes through.
How we build sales platform developer
Six stages, one team, predictable schedule. Each step culminates in material for approval—we don't disappear into "development" for three months.
Brief and strategy
Analysis of investments, buyer personas, and competition in the city. We establish sales funnels, KPIs, and CRM integration points.
Architecture and UX
Platform map, client scenarios, apartment card and filter mockups. Here, we design a step-by-step 67-day decision-making process.
Visual design
A design system consistent with the investment brand—from color to typography. Strong DTP for printed materials and PDF cards.
3D visualizations and projections
We integrate renderings, virtual tours, and apartment floor plans into a single card. This is the most common point of request for materials from the design team.
Development and CRM
Platform development, loan calculator, lead scoring, and integration. We combine dedicated solutionswhen processes are unusual.
Launch and optimization
Publication, testing, conversion monitoring. It continued web administration and development of the platform with further investments.
Recommendation: start the website project in parallel with the design phase of the investment, not after its completion - then the publication coincides with the opening of sales.
CRM for Sales - The Heart developer platforms
Without CRM, a developer's website is an expensive PowerPoint presentation. With CRM, it's a living organism that shortens the sales cycle by 30-40% and eliminates lost leads.
Every customer move on the website becomes data in CRM: what apartments he viewed, in what order, what he downloaded, how much time he spent. A sales agent doesn't start a conversation with "how can I help?" - he starts with "I see you viewed apartments M3-12 and M3-18, I have exactly that comparison."
We integrate with popular CRM systems for developers (Iuvio, Sage, Comarch ERP, own systems) or we build from scratch within the framework dedicated solutionsif the customer has unique sales processes.
After implementation - constant care and monitoring of synchronization within web administration: alerts when connection drops, logs of all transactions, audit trail for internal audits.
Own platform vs. only Otodom
Portals are one of the acquisition channels—they don't replace your own brand. A lead from your own website converts 2-3x better because the customer has already chosen you, not a list of 47 developers.
We connect the website with the systems that you are already using
A website doesn't exist in a vacuum. We synchronize apartment records, statuses, and leads with your CRM and portals—automatically and in real time.
Don't see your system? We build custom integrations within dedicated solutions.
Cooperation models and indicative budgets
The ranges depend on the number of investments, the scope of CRM, and integration. Below are realistic ranges – the final quote is prepared after a free audit.
The site of one housing estate or apartment building (50–150 apartments).
- Apartment cards with status and price
- Interactive map of the estate
- Loan and installment calculator
- Calendar of visits to the sales office
- Basic SEO + Lead Forms
Brand + 3 or more active investments with full CRM.
- Everything from the investment package
- CRM with lead scoring and alerts
- Synchronization with portals
- Auto-update of apartment statuses
- Agent panel + nurturing
Custom CRM and unique processes within dedicated solutions.
- CRM built from scratch for the process
- Owner/Leasing Panels
- ERP integrations and custom APIs
- Property management module
- Audit trail and transaction logs
Questions from developers and offices
The most common doubts during first meetings with sales directors and CMO developers.
Single investment website (50–150 apartments) with cards, map and calculator: PLN 35,000–80,000 net. Developer website with 3+ active investments and CRM: PLN 80,000–180,000. Full platform with custom CRM included. dedicated solutions: 150 000–400 000 zł.
Plus optional 3D visualizations / virtual tours (PLN 8,000–25,000 per investment, made in partnership with a 3D studio).
Yes. Otodom takes a commission on each lead (the premium offer for developers is priced at PLN 6,000–18,000 per month, per investment). The client will see you among 47 other developers in the results. The brand is blurred.
Best approach: own website as a brand base + Otodom as one of the acquisition channelsA lead from your own website converts 2–3× better than a lead from Otodom because the customer has already chosen your brand.
Single investment: 8–14 weeks from brief to publication. Full developer platform with 3+ investments and CRM: 16–24 weeks. The most common delay is not technical, but waiting for the final 3D visualizations and projections from the developer's design team.
Hence our recommendation: start the website design in parallel with the design phase of the investment, not after its completion.
Yes. The real estate industry is one of the most competitive in SEO - the phrase "apartments Poznań" has 22,000 searches per month and remains in the top 10 for years. A viable strategy is long tail: "2-room apartments Jeżyce with balcony", "new turnkey apartments Poznań Wilda 2025".
Full strategy positioning also includes a blog with shopping guides, local case studies and entries about districts.
Yes, this is one of the must-haves in modern implementation. The seller changes the apartment's status in the CRM from "available" to "reserved," and the website refreshes within 30 seconds. The customer doesn't write "I'd like to buy M3-12" to an apartment that's already reserved.
For larger developers we also add real-time occupancy view — an animated map of the estate showing which apartments are disappearing in real time (strong social proof: "they buy them, so they are good").
Every developer's website is subject to constant website administration — this is a requirement due to the connection to CRM, integration with portals and regular content updates.
Basic package: PLN 1,800/month (maintenance, monitoring, backup, minor changes up to 3 hours). Extended: PLN 3,500/month (regular additions of investments, conversion optimization, monthly management reports).
The customer is looking at the competition websites for developers
We will show you 3 websites of competing developers in your city, discuss their strengths and weaknesses, and calculate how many leads you are currently losing due to the website's UX.