Website for a beauty salon andhairdressing — beauty & wellness
71% of beauty salon bookings are made outside of opening hours. The client decides in the evening by checking Instagram. If the salon website doesn't have an online booking, she calls another one. This is a real problem for hair salons, beauty salons, nail salons, aesthetic medicine clinics, and spas. We do it. websites for beauty salons, hairdressers and aesthetic medicine clinics to the client's real needs, not to the "pure aesthetics of the portfolio".
Salon website - several different ones beauty segments
A hair salon, a beauty salon, and an aesthetic medicine clinic share only one thing: the client. Everything else—the behavior, pricing, communication, decision-making process—is different.
Women's haircut and barber, coloring
The customer returns to the same person every 4-6 weeks. The website must show a team of hairdressers with personal profiles (each has its regular clients), work galleries, price list with price ranges.
The standard is integration with Booksy or Versum, but for larger salons we also do websites with its own reservation system.
Hybrid manicure, hair removal, facial cleansing
Client loyalty is built on consistent technique and price. A strongly visual portfolio (Instagram style grid), recently completed styles, and a price map by treatment.
Here it is particularly crucial positioning local — "hybrid manicure + district + city". The client is looking for a salon within walking distance.
Aesthetic medicine — botox, laser, mesotherapy, HIFU
A higher ticket (PLN 300–3,000 per procedure), a longer decision-making process, and the client checks the doctor's authority. The website must have profiles of doctors with diplomas, treatment certificates, before/after.
We often connect with DTP and graphic design — treatment brochures, patient cards, office branding.
Nail salon - hybrid, gel, styling
The most Instagram-driven segment. The client decides based on photos of recent projects. Website = portfolio + booking. Often 4–8 stylists, each with a different style.
A strong visual content strategy is the standard here DTP and design — Instagram templates, gift voucher.
Packages, vouchers, escape
The customer buys experience, not procedure2-3 hour packages, gift vouchers (a huge part of December's sales), couples packages. The website needs to sell the atmosphere.
Often combined with a hotel, the site integrates with the hotel reservation system. The strategy is highly seasonal.
Tattoo, semi-permanent makeup
The most personal segment. The customer chooses artist, not a studio. Website = portfolio of each artist individually, blog with complete photoshoots, FAQ about care.
We also often implement mini-CMS for artists so that they can add new works themselves without waiting for the admin.
From audit to first booking
Five stages. Each culminates in something you see and approve—no disappearing for weeks, and no surprises in the quote.
Audit and strategy
We analyze 3–5 competing salons in your city, the customer's decision-making process, and the economics of booking. We select a booking model that pays off.
UX/UI Design
A mobile-first mockup and visual system. First, the layout, which allows the customer to book in three clicks, then the aesthetic layer.
Implementation
We build on WordPress: reservations, before/after galleries, price list, team profiles, and integration with Booksy or Versum.
Local SEO and Maps
Google Business Profile, schema.org, neighborhood phrases, and feedback system—ready from day one online.
Care and development
Photo updates, seasonal promotions, new treatments in the price list. The website grows with the salon thanks to web administration.
Online Booking - The Heart websites for the living room
There is a brutal rule in the beauty industry: If a client cannot schedule an appointment on the website, they will not schedule one at all. He'll go to a competitor with a one-click booking. Calling the salon at 9:00 p.m. = a lost appointment.
We work with three models: integration with Booksy or Versum, own system based on WP plugins, custom booking for larger salons with 5+ specialists and non-standard rules (buffer times, treatment rooms, equipment).
We choose together with the salon owner after analyzing the economics - for a small salon, Booksy usually wins, for 4+ specialists, an in-house system pays for itself in 8 months.
Booksy / Versum
The fastest start for salons with 1-3 employees. Clients are familiar with the interface, and SMS reminders are included. We embed the calendar directly into the website so that traffic from Google doesn't flow to the app.
Living room 1–3 peopleOwn system (WordPress)
No commission per visit, complete control over client appearance and data. Cost-effective for 3-4 specialists. Typically, the payback period is approximately 8 months.
Salon of 4+ specialistsCustom booking
For salons with 5+ employees, we offer unique rules: buffers between appointments, treatment rooms, shared equipment, and online deposits. Built to fit your schedule.
5+ Salon / ClinicOwn website or just Booksy?
Booksy is a great booking channel—but it won't replace your own brand on Google. Here's the difference in practice.
The best results are achieved by combining both: website as a brand base, Booksy as one of the booking channels.
What's included website for the living room
Regardless of the segment, each project receives the same, refined foundation – we tailor the rest to your needs.
Online booking 24/7
WP calendar or Booksy/Versum integration embedded directly in the website.
Team Profiles
Each specialist has their own portfolio and regular clients.
Before/After Galleries
Instagram grid layout, lightbox and division into treatment categories.
Transparent price list
Price range, duration and filtering by treatment type.
Blog for SEO
Content that answers customer questions and local phrases.
Gift vouchers
Online sales and print versions – a hit of the holiday season.
Map and contact
Directions, opening hours and phone numbers available with one tap.
Mobile-first
Because the client decides in the evening, lying on the couch with the phone.
Speed and Core Web Vitals
Page loads in under two seconds - Google rewards that.
SSL and security
Encrypted forms, automatic backups.
Instagram integration
On-site feed and consistent Stories templates from the DTP department.
GDPR compliance
Photo consent, privacy policy and cookie banner.
Visual identification of the salon — brand beauty coherent
A beauty salon exists at the intersection of the digital and physical worlds. A client sees you on Instagram, visits your website, comes to the salon, and collects a voucher and business card. Each of these touchpoints must speak the same language.
For most beauty salons we do complete visual identification — not just a website. Logo (or redesign), color palette, font selection, Instagram layout system, gift voucher, inner paper, product packaging stickers.
Our department does all this DTP and graphic designA website is one element of a coherent brand, not an isolated project.
This approach costs 30-50% more than the website itself, but it pays for itself in the first 3 months - because the client who he will remember salon, comes back 2× more often.
Logo + sub-marks
Main, Instagram icon, monogram for embroidery on towels.
Palette + typography
Brand book of 8–12 pages, available to any content provider.
Gift vouchers
Printed (bonus for in-store purchase) and digital (online sales).
Instagram Templates
15 layouts for Stories and feeds that are easy to use for everyone on the team.
Website for a beauty salon lives on Google Maps
A customer searching for "beauty salon near me" types it into her phone. Google shows 3 points on the map + 5 organic results. 72% of clicks go to these 3 map positions.
Every aspect of the salon we do, we launch with a ready-made local SEO strategy: Google Business Profile optimized from day 1, schema.org LocalBusiness in code, Google review system, page with each location separately.
This whole strategy works under our brand positioning — results after 3–4 months, after 6 months a typical salon has a 30–60% increase in organic traffic from Google Maps.
A typical example of a local salon's workflow after implementing a website and SEO strategy. Actual results depend on the city, competition, and the number of Google reviews collected.
How much is website for the living room
Four typical starting points. We prepare the final quote after a short analysis—no obligation.
- Strona + rezerwacja (Booksy lub kalendarz WP)
- Galerie i przejrzysty cennik
- Mapa, kontakt, mobile-first
- Podstawowe SEO lokalne
- Wszystko z pakietu małego
- Profile zespołu i blog
- Vouchery online
- Rozszerzone SEO + integracje
- Profile lekarzy z dyplomami
- Opisy zabiegów zgodne z prawem
- Before/after z zachowaniem RODO
- Rejestracja z kwalifikacją
- Strona per lokalizacja
- Wspólny system rezerwacji
- Centralny cennik
- Multi-location SEO + panel
Prices are approximate, net. Final pricing based on analysis of the competition and your needs.
Poproś o indywidualną wycenęOn what we are building
A proven, secure stack that's easy to develop—and that Google likes.
Questions from salon owners
The most common doubts during first meetings.
Small salon (1–2 people): PLN 5,500–9,000 net. Medium (3–6 specialists): PLN 9,000–16,000. Aesthetic clinic with doctors and a blog: PLN 14,000–28,000. Chain of salons (3+ locations): PLN 18,000–40,000.
Plus optional: visual identification in DTP (3,500–8,000 PLN), positioning local (from PLN 800/month), web administration (from PLN 250/month).
Yes. Booksy doesn't index as well on Google as your own website, so you lose organic traffic. Booksy takes a commission for every visit generated through their app. Booksy doesn't display your brand—all salons look similar there.
Best approach: own website as a brand base + Booksy as one of the booking channels, preferably embedded in the page.
A website designed as a business card will be a business card. A website designed as an acquisition channel with the appropriate positioning typically yields 8–25 new bookings per month after 6 months of visibility on Google.
The key is not the website, but the strategy: local phrases, blog content that answers questions, Google Business Profile, and a feedback system.
In beauty, photography sells. Most salons do a professional interior and team photoshoot (PLN 1,500–3,500) and then manage the treatment photos on their phone, but in a consistent style.
The alternative is photo banks - but the client will notice that your salon is the same stock image as 4 others in the city.
Yes. Clinic websites have different requirements: profiles of certified doctors, descriptions of medical procedures in accordance with the law, before/after galleries in compliance with GDPR, and a registration system with qualifications for procedures.
We often combine it with complete visual identification clinics - treatment brochures, patient cards, office materials.
That's understandable. We have packages web administration adapted to the beauty industry: monthly updates of photos from visits, changes in the price list, adding blog posts, seasonal promotions.
The most popular package is 4–6 hours of work per month (PLN 550–800).
Small salon: 3–4 weeks. Medium: 5–7 weeks. Clinic with blog and integrations: 7–10 weeks.
The pace depends mainly on how quickly we receive the photos and content – we oversee the rest of the process, according to an established schedule.
Yes. We design mobile-first and optimize for Core Web Vitals. Most beauty clients access their websites from their phones in the evening, so for us, it's not an add-on, but the starting point of the entire project.
Yes. We build on WordPress, provide a short training session, and provide video instructions. For studios with multiple artists, we implement a mini-CMS so that each artist can add their own work.
If you prefer to outsource it, that's fine. web administration.
Yes—we typically embed the Booksy or Versum calendar directly into your website to ensure your Google traffic stays with you. For larger salons, we also build our own commission-free booking system.
We prepare a consent form for image publication, and in clinics, we additionally anonymize images where necessary. A privacy policy and cookie banner are part of every implementation.
A website for a salon where clients they write themselves
Call or write - we will show you three pages of competing salons in your city, discuss their weak points and calculate how many evening bookings you are currently losing.
- Analiza 3 konkurencyjnych salonów
- Wskazanie ich słabych punktów
- Szacunek traconych rezerwacji