Website positioning Cracow – visibility, traffic, queries
SEO in Krakow is not a sprint. This is a 6-12 month process that combines a technical audit, search intent analysis, content analysis, and links to ensure your website appears where Krakow's competitors are looking for customers. We work with companies in the Małopolska region, as well as locally in Krakow, Tarnów, Nowy Sącz, and Wieliczka.
The numbers we see most often in reports
* Indicative data based on selected campaign - actual results depend on industry, budget and starting point.
Why the site in Krakow does not generate customers
Most businesses don't have a website problem—their problem is that no one finds it. Here are the three most common scenarios clients come to us with.
You are off the first page of Google
The page exists, but for keywords, it lands on the 3rd, 5th, or 8th page of results. In practice, it's as if it didn't exist – 95% of clicks go to the top ten.
You have traffic, but no inquiries
People are entering, views are pouring in, but the phone is silent and the form is empty. Most often, this is a sign that you're attracting the wrong phrases and search intent.
You're paying for SEO and you don't know what for
The invoice arrives every month, and the report is two screenshots and "we added links." No deliverables, no data, no discussion about the results – that's not how we work.
This is where we come in – from a repeatable process, specific deliverables and a report that explains every zloty spent.
Six reasons why it's worth positioning yourself with us
We don't sell magic or a "TOP 1 in 30 days" guarantee. We sell reliable work that shows in the data and in the inquiry box.
Full transparency
Every hour of work, every article, and every link acquired is included in a monthly report. You know exactly what we did and when.
Knowledge of the local market
We know what the fight for keywords looks like in Kraków and Małopolska – who is in the TOP 10, what links they have, and where they have gaps that we can exploit.
Team, not freelancer
SEO technical specialist, content specialist, link builder, and analyst – each doing what they know best. Not one person "does everything."
Settlement based on real KPIs
Rankings are a means to an end, not an end in itself. We look at traffic, leads, and sales—and we justify ourselves based on those numbers.
No rigid contracts
One month's notice and all materials stay with you. You stay with us because you see results, not because you have to.
Collaboration with your developer
We work on your website and with your web agency. Clear guidelines for developers are our standard, not the exception.
What does it look like? SEO process in our agency
Positioning a Krakow website is not about "we add 5 links a month." It's about 6 repeatable stages, each of which has a specific output and is presented in a report.
Technical and Visibility Audit
Full page crawl, Search Console analysis, Ahrefs, Senuto, technical error list, duplicate map, Core Web Vitals assessment.
Intent and Phrase Analysis
Research on Krakow's competition, mapping phrases to URLs, potential assessment, division into transactional, informational and local (Kraków, Małopolska).
On-site optimization
Titles, headers, metadata, header structure, schema.org, internal linking, homepage content, low-quality section refactoring.
Content marketing
Publication plan, copywriting brief, editing of blog articles, guides, FAQs, and "industry" sections. Content created based on real customer inquiries from Krakow.
Linkbuilding
Acquiring links from Polish websites, industry portals, local media (Krakow.pl, Lovekrakow, Onet Małopolska), guest publications, and industry directories. Quality over quantity.
Reports and optimization
Monthly report: positions, visibility, GA4 traffic, conversions, work completed, plan for the next month. Strategy changes in response to real data, not "intuition."
What Exactly you get it with a subscription
SEO from Krakow isn't some secret magic. Below are the specific deliverables you'll receive each month—as defined in your contract.
Everything is written down in the contract — no hidden costs or "extra packages".
Poproś o wycenęHow are we different from average agency SEO
The SEO market can be filled with empty promises. See where the "typical agency" ends and a meaningful partnership begins.
What we measure in SEO Krakow
Positions are the beginning, not the end, of a conversation about results. What matters is what actually translates into business – traffic, leads, sales.
Strategic phrases
Goal: 60-80% of priority keywords in the top ten in 9 months
Traffic growth
Median organic traffic growth for Krakow customers after 12 months
Lead growth
Better traffic quality = more forms, calls, and inquiries
ROI Turning Point
Average time before SEO starts to pay for itself with monthly traffic
Website positioning packages in Krakow
Pricing always depends on the competitiveness of the industry and the condition of the website – below are the realistic ranges we start with. No hidden costs, no forced "packages."
For small businesses and local services from Krakow and the surrounding area that want to be visible "nearby".
- Startup audit and local keyword list
- Google Business Profile Optimization
- On-site of the most important subpages
- Monthly report + 1 call
For mid-sized catalog stores looking to scale transactional traffic and categories.
- Everything from the local package
- Optimization of categories and product cards
- Content + linkbuilding 5–10 / month
- Permanent caregiver + 2 calls/month
For large projects and competitive industries where scale and rate of growth matter.
- Extensive strategy and phrase map
- Content hub + advanced link building
- Collaboration with your team / dev
- Dedicated Looker Studio dashboard
One-time SEO audit
Full diagnosis with no subscription obligations – perfect for a start or a "second opinion".
All prices are net. The final quote is based on a free initial audit and depends on the competition in Krakow, the size of the service, and your business goals.
We position throughout Krakow and Lesser Poland
We do not limit ourselves to the center. We provide SEO services for companies in every district of Krakow, as well as cities and towns throughout the region. We configure local keywords, Google Maps, and company profiles so that clients find you exactly where they're looking.
Local SEO and Google Maps: consistent NAP data (name, address, phone number), optimization of the Google Business Profile and reviews - so that your company appears in the "local pack" for phrases with the name of the city or district.
The tools we use every day
We base our decisions on data from a professional SEO stack—not on gut feelings. Below are the platforms we actually use for projects in Krakow.
Google Search Console
Real queries, clicks, positions and index coverage straight from Google.
Source dataGoogle Analytics 4
Traffic, user behavior and conversions from the organic channel.
AnalyticsAhrefs
Link profile, competition analysis and phrase visibility monitoring.
Links & PhrasesSenuto
Visibility in Polish Google, phrase database and tracking local trends.
PL MarketScreaming Frog
Technical page crawl – errors, redirects, structure and metadata.
Technical auditSurfer SEO
Optimizing content for your intent and analyzing your competitors' content.
ContentLooker Studio
Transparent, dedicated reporting dashboards available to the client 24/7.
ReportsPageSpeed Insights
Measuring Core Web Vitals and performance – crucial for UX and ranking.
Efficiency…and a set of proprietary scripts and spreadsheets for phrase analysis, cannibalization and reporting.
What they say about us customers
The best examples of cooperation are concrete results and people who observe them through their own results.
After six months of working together, we started to actually appear on local keywords in Krakow. What I appreciate most is the transparent reporting – I know exactly what I'm paying for and what's happening on the website.
Our store grew organically several times over a year. I appreciate that no one promised "TOP 1 in a week" – we were given a realistic plan and it was consistently implemented.
Collaboration with our IT department went smoothly – the technical recommendations were specific and implementable. After a year, SEO became our highest-converting channel.
The questions we hear most often
About guarantees, time, costs and what you can realistically expect.
Haven't found the answer?
Write to us – we will answer specific questions about your website and industry in Krakow.
Ask a questionNo. Any agency that guarantees TOP 1 or TOP 3 is lying – Google doesn't allow any position guarantees. We guarantee the process: specific deliverables, a real audit, monthly work, and a report. Positions come over time when the process is good.
The first movements in the SERPs usually take 2–4 months. Growth on competitive keywords takes 6–9 months. Full return on SEO investment takes approximately 12 months from launch. SEO isn't like Google Ads – it's a long-term investment, but with a very good ROI after one year.
Starter package for small local businesses – from PLN 1,500/month. E-commerce stores with a medium-sized catalog – PLN 3,000–6,000/month. Large B2B projects and competitive industries – PLN 6,000–15,000/month. One-time audit – PLN 4,000–9,000.
In 95% of cases, yes – the condition is that people are searching for your products/services on Google. If search volume in Krakow is minimal, it's better to go with Google Ads or Social. The initial audit includes an honest recommendation – if SEO isn't worth it, we'll be upfront about it.
No. We work with every website hosting agency – collaborating with the client's developers is standard practice. However, sometimes it turns out that a website has fundamental technical issues and it's better to consider a refactoring or new page.
Yes – we don't tie our clients down for a year without a solution. The standard notice period is 1 month. All completed materials (audit, keyword list, plan, content) stay with you – there's no "lockdown" if the collaboration ends. Permanent website maintenance can expand.
Do you want your company to be visible in Krakow?
Free mini-analysis of your website's visibility – 24 hours after sending the link. We'll show you where you are today, where your competition is, and what can realistically be achieved in the next 6 months.
Order a free one SEO audit
Leave a link to your website and a few words about your goals. We'll get back to you with a mini-visibility analysis and a suggestion for next steps – no strings attached.
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We'll get back to you with a free mini-visibility analysis within 24 business hours.