GZM · Katowice · Gliwice · Sosnowiec · Bytom

Websites Katowice and Silesia – websites for the B2B market

We design and implement websites for Silesian manufacturing companies, wholesalers, distributors and service companiesThe Upper Silesian-Zagłębie Metropolis (GZM) is the second largest B2B market in Poland – the services we create for it are designed to address the specific needs of procurement, tenders, and lengthy decision-making processes.

41
municipalities in the GZM area that we serve
6+
competences in one project team
48h
for a preliminary quote for a B2B project
GZM business panorama --:--:--
Gliwice Bytom Katowice Zabrze Sosnowiec Tychy
Click on a city to see the B2B profile
100%
projects meet the Core Web Vitals threshold
4–10 week
typical integration time with an ERP system
5 days
response to the specification in the PZP mode
5 hedgehog.
PL · EN · DE · CZ · UA in one service
Market characteristics

What characterizes Silesian B2B market

GZM has 2.3 million inhabitants and is one of the densest industrial areas in the EU. Purchasing decisions are long, collaborative and based on full technical documentationA B2B client from Silesia will check references, compare price lists, and request a sample.

This changes the requirements for a website. It's not about "nice"; it's about complete information, access to catalog cards, easy request for quotation form with the option of attaching documents. The website must be a sales tool, not an advertising brochure.

For larger companies from Katowice, we also create client portals with individual price lists, order history and panels integrating with ERP systems – this often means projects within dedicated solutions.

87%
B2B decision-makers check the supplier's website before the first contact
11week
Average decision-making cycle for purchasing B2B services in industry
2,3million
Residents of the Upper Silesian-Zagłębie Metropolis
5,2x
Higher conversion efficiency for forms with attachments
Coverage in the metropolis

Cities and subregions where we are working

Each city in the Metropolis GZM has its own economic profile – the service for the metallurgical industry in Dąbrowa is designed differently than for the business services center in Katowice.

Katowice~290 thousand

The capital of the metropolis, a center for business services (BSS/SSC), IT, and energy. The region's main decision-making center.

BSS / SSCITPower engineering
Gliwice~175k

Automotive, Katowice Special Economic Zone, and the R&D facilities of the Silesian University of Technology. Extensive exports and Polish/German/English communication.

AutomotiveSEZR&D
Zabrze~165k

Medical center (cardiology), industry, and industrial tourism. Demanding expert communication.

MedicineIndustryTourism
Sosnowiec~190 thousand

Logistics, trade, and light industry in the Zagłębie region. Frequent e-commerce and wholesale projects with extensive catalogs.

LogisticsTradeE-commerce
Bytom~155k

The city is undergoing revitalization – services, distribution, and industry. A growing SME and family business sector.

ServicesDistributionSMEs
Tychy~125k

Automotive, brewing, and FMCG manufacturing. Companies focused on exports and repeat B2B orders.

AutomotiveFMCGProduction
Chorzów~105k

Services, trade, and smaller industries. Many family businesses and local brands are building an online presence.

ServicesTradeLocal brands
Dąbrowa Górnicza~115k

Metallurgy and heavy industry with extensive logistics. Services with extensive technical documentation.

MetallurgyHeavy industryLogistics

We serve all 41 municipalities of the Upper Silesian-Zagłębie Metropolis and other cities of the Silesian Voivodeship – on-site and remotely.

Technologie

Stack technological for B2B projects

Four technology pillars, selected based on the project's scale, integration with client systems, and performance requirements. We don't start with a tool—we start with a business problem.

Front-end
Fast, accessible interfaces with the best Core Web Vitals.
Next.js 14 React Vue / Nuxt Astro Tailwind CSS TypeScript
Backend / CMS
From simple content editing to dedicated API and B2B logic.
WordPress + ACF Strapi Headless Sanity CMS Node.js / NestJS PHP 8+ Laravel
Databases
Efficient search in large catalogs and price lists.
MySQL / MariaDB PostgreSQL Redis MongoDB ElasticSearch Algolia
DevOps and hosting
Stable implementations, monitoring and quick response to failures.
AWS / DigitalOcean Vercel Docker CI/CD GitLab Cloudflare Sentry monitoring

We provide constant infrastructure maintenance and updates as part of web administration.

GZM Industries

Industries that we serve in Silesia

Upper Silesia and the Zagłębie region are primarily industry, manufacturing, and distribution. We understand their language—technical documentation, lengthy purchasing processes, and the demands of technical departments.

Heavy industry and mining

Machine manufacturers, suppliers to mines and steel mills. A lot of technical documentation, catalog cards, and parameters – the service must organize them and make them available to engineers.

Production and automation

Manufacturing plants and automation integrators. Websites with configurators, requests for quotes, and presentations of technological lines in Polish, English, and German.

Wholesale and distribution

B2B stores and portals with individual price lists, customer-specific discounts, and credit limits. Integration with ERP and automatic inventory synchronization.

Logistics and transport

Logistics operators and transport companies. Customer portals, order tracking, integration with courier gateways and forwarding systems.

Construction and installations

General contractors, material manufacturers, and installation companies. Project presentations, product catalogs, and inquiry forms with attachments.

B2B and IT services

Consulting firms, software houses, and business service providers. Websites that build expert positioning, generate leads, and support the longer sales process.

Haven't found your industry? Most B2B projects have a common denominator – and we implement them using the dedicated solutions.

Team

Six competencies in one team

We don't work with freelancers "after hours"—each skill in our team has a dedicated specialist. This shortens project time and improves quality at every stage.

/ 01

Strategy and UX research

Brief, audience map, competitive analysis, site maps. We start with business questions, and only then move on to interface design.

/ 02

UI design in Figma

Custom interface designs, component systems, and interactive prototypes. Each design is approved at the pixel level before coding.

/ 03

Front-end development

Clean, efficient HTML/CSS/JS code or React/Vue applications. Core Web Vitals are the bare minimum for us, not an aspirational goal.

/ 04

Backend and integrations

Custom API, integrations with ERP (Comarch, Subiekt, Symfonia, SAP), CRM (HubSpot, Pipedrive, Salesforce), payment and logistics gateways.

/ 05

SEO and copywriting

Keyword audit in Senuto/Ahrefs, content strategy, technical copywriting, on-site SEO. We continue positioning within SEO and positioning.

/ 06

QA and maintenance

Manual and automated testing (Cypress), post-deployment monitoring, SLA fixes. Ongoing post-release support as part of web administration.

Process

What does it look like? cooperation step by step

A clear schedule with milestones. At every stage, you know what's happening and what's up for approval.

Brief and strategy

Workshop, business goals, competitor and audience analysis. We determine scope, integrations, and site map.

UX/UI Design

Mockups, Figma design, and interactive prototype. Visual approval before a single line of code.

Development

Frontend and backend coding, CMS, content and optimization of Core Web Vitals on a test environment.

Integrations and QA

Connecting with ERP/CRM, manual and automated testing, corrections and performance and security testing.

Implementation and care

Publication, handover, editor training, and ongoing monitoring and development after launch.

Integrations

The most common integrations in projects Silesian

What we most often connect with the company systems of clients from Katowice and the region – so that the website actually supports sales and service.

Comarch ERP
XL, Optima, Altum
Subiekt GT/Nexo
InsERT
SAP / SAP Business One
Enterprise ERP
HubSpot CRM
Marketing + Sales
Courier gates
DHL, DPD, InPost
Payment gateways
PayU, Tpay, Stripe
Mailing
FreshMail, GetResponse
Marketing automation
SALESmanago, Edrone

Don't see your system? We also integrate less popular ERP, WMS, and CRM systems via REST API, exchange files, or direct database access in protected mode.

Estimated valuation

Fold approximate range your project

Select what you need, and we'll provide an estimated completion time and level of complexity. This is a preliminary overview, not a form; we'll prepare a full quote after we talk.

1 Service type
2 Integrations
You can select several – just like in a real B2B project.
3 Language versions
Scope of cooperation

Packages tailored to company scale

Three starting points – from a compact website to a comprehensive portal with integrations. We price each project individually after determining the scope.

Start
For smaller companies and local brands that want to establish a professional online presence.
Quotation individual
  • Business card or one-page website
  • Custom UI design in Figma
  • Up to 6 subpages and a blog/news page
  • Inquiry form with attachments
  • On-site SEO optimization and Core Web Vitals
  • Responsiveness and GDPR compliance
Ask about the package
Business
For manufacturing companies, wholesalers and distributors with real B2B sales processes.
Quotation individual
  • Everything from the Start package
  • Extensive product/service catalog
  • One integration (ERP, CRM or payments)
  • Multilingual version (e.g. PL/EN/DE)
  • Recruitment page or download area
  • Implementation support and editor training
Ask about the package
Enterprise
For larger companies and capital groups from the Metropolis GZM and projects in the Public Procurement Law.
Quotation individual
  • B2B portal with an account and price lists per contractor
  • Multiple integrations (ERP + CRM + logistics)
  • Dedicated backend and custom API
  • Increased security (WAF, audits)
  • Framework agreement and staged settlement
  • Ongoing administration, SLA and development
Let's talk

Each package is a starting point – we determine the actual scope together. We conduct larger implementations as dedicated solutions.

FAQ

Questions from companies GZM

The most common doubts during conversations with marketing directors and CEOs of Silesian companies.

Yes, integration with Comarch ERP is one of our most common configurations for clients in the GZM region. We provide product, inventory, and category data (for presentation in the B2B store), order entry, document generation, and customer synchronization.

Integrations are typically performed via the Comarch REST API or directly through databases in protected mode. Integration time is 4–10 weeks, depending on the number of endpoints.

B2B customer portals with price lists per contractor, credit limits, invoices and order history are a standard case for Silesian wholesalers and distributors.

We most often go with an architecture: WordPress + WooCommerce B2B + custom modules, or for larger projects, a dedicated Node.js/Laravel backend with a client dashboard. Such projects are implemented as dedicated solutions.

Yes. We have completed projects for companies producing mining machinery, industrial parts distributors, and companies specializing in servicing heavy industry plants.

The specificity of this industry is: a lot of technical documentation (PDF, DWG, instructions), long lists of product parameters, frequent inquiries from engineers (not marketers), multilingualism (PL/EN/DE/CZ).

Every website collecting personal data must comply with GDPR – there's no escaping it. In projects for larger companies, we also ensure: a privacy policy compliant with the Personal Data Protection Act, information clauses for each form, a "right to be forgotten" mechanism in the database, and an audit of access logs.

For regulated industries (finance, medicine), we introduce additional security layers: WAF, environment segregation, and quarterly audits. These are usually elements of a permanent web administration.

Yes. We have experience preparing bids for public procurement – we can both participate in tenders ourselves and act as a subcontractor/technology partner for agencies participating in the Public Procurement Law.

Social Insurance Institution (ZUS)/Tax Office (US) certificates, third-party liability insurance, and references from previous projects for public entities are readily available. Response time to specifications is up to 5 business days.

Standard: written contract with an annex describing the scope, schedule, and milestones. Payment is divided into three installments (30/30/40%), with the possibility of modifications for larger projects.

For Silesian companies with an investment fund or purchasing procedures, we can sign framework agreements and settle work on a partial order basis.

A simple corporate website typically takes 4–7 weeks, while a complex online store or B2B portal with integrations takes 8–16 weeks. Integrations with company systems and language versions take the most time – as can be clearly seen in the configurator above.

Pricing depends on the functional scope, number of integrations, number of languages, and the level of project customization. After a short conversation, we prepare a specific cost estimate and timeline – no strings attached.

Your B2B company on Silesia, your website on the internet

A free 60-minute online consultation will provide you with specific recommendations for your industry and integration needs – no strings attached.

Initial quote within 48 hours Agreement and clear schedule Post-implementation support