E-learning platform andLMS WordPress for online education
97% of people who buy an online course never finish it. It's not a content problem—it's a platform problem. Lack of motivation, a weak student journey, a certificate no one wants, and a lack of community. A course creator who loses out on a drop-off doesn't just lose money—they lose reviews, referrals, and second purchases. We create e-learning platforms and LMSs on WordPress that compete with Domestika and Coursera in terms of retention, designed for a specific education industry—often within the context of dedicated solutionswhen the LMS WordPress plugin is not enough.
E-learning platform - four segments online education
A solo creator, an academy with 12 instructors, a bootcamp with cohorts, and a corporation with 600 employees in an LMS—these are four different types of projects. Different requirements, a different revenue model, a different user base.
A course platform for solo creators
Experts selling 1-10 of their own premium courses (PLN 590-4,990). A personal brand is a product. The customer is buying a specific person. The website must be biographical in the first part, curricular in the second.
Here we usually have a classic implementation with a lightweight LMS based on WordPress + Tutor LMS / LearnDash. The key are websites with a strong course landing page and a story about the creator.
E-learning platform for online academies and schools
Subscription models (Netflix of courses). Catalog of 30–500+ courses, tags, development paths, certificates upon completion of the series. Customers pay monthly and expect a constantly growing library.
The architecture here is complex: a subscription engine with a trial period, pause/resume, and content scheduling. Most often, we go withdedicated solutions, because an LMS plugin will rarely handle this logic without compromise.
A platform for bootcamp and cohort courses
Courses with specific start dates, live mentors, final projects, and a cohort community. Price: 5,000–20,000 PLN, team-driven, often with external funding.
The most technically difficult segment: cohort scheduler, Zoom/Discord integration, code review, automatic checking of programming tasksWe are also implementing here AI for auto-grading and tutoring for students.
WordPress LMS for Corporate Education
Internal training platforms for 50–5,000 employees. Mandatory training (GDPR, Occupational Health and Safety, compliance), development paths, HR reports, and Active Directory/SSO integration.
Specific requirements: SCORM, Tin Can API, PDF report export for auditing, electronic signatures. Full LMS administration is standard here.
LMS plugin or platform custom — quick comparison
The most common question from founders: "Is LearnDash enough, or do I need something of my own?" That's the limit of decisions in one table.
| Criterion | LMS plugin · Tutor / LearnDash | Custom platform · dedicated |
|---|---|---|
| Number of courses | 1–30 | no limit, 500+ |
| Revenue model | single sale, simple subscriptions | subscriptions, bundles, cohorts, B2B, subsidies |
| Cohorts live + scheduler | limited | full |
| Integration of BUR / KFS / PARP | lack | Yes |
| AI modules (tutor, auto-grading) | lack | Yes |
| SCORM / xAPI / SSO | lack | Yes |
| Video protection | basic | Netflix-grade DRM (Widevine/FairPlay) |
| Implementation time | 4–8 weeks | 16–28 weeks |
| Approximate budget | 12–25 thousand PLN | 60–180 thousand PLN |
| When to choose | solo creator, 1–10 courses | academy, bootcamp, corporate, funding |
Retention on the e-learning platform is brutal arithmetic
The online education industry has the worst retention of all SaaS models. The average MOOC has a 4% completion rate. The average paid solo course has a 12% completion rate. The average education subscription has an 18% retention rate after three months.
Why? Because platforms are designed as lesson stores, not learning tools. micro-goals, streaks, social accountability, immediate feedbackThe customer buys, watches 2 lessons, puts it aside, forgets, and cancels the subscription.
We design every educational platform we create from retention, not from the catalog. Onboarding, micro-rewards, contextual reminders, a built-in community — that's the architecture.
AI on the e-learning platform - real modules, not a demo
Artificial intelligence in education isn't about replacing the trainer with ChatGPT. It's about removing mechanical responsibilities from the trainer so they can focus on actual mentoring.
AI implementations for the education industry that offer real returns: auto-grading of word problems, 24/7 AI tutor, quiz generator from lesson transcript, video summaries after viewing.
Key: AI supports both the student and the creator, not replaces it. Students receive feedback in 30 seconds instead of waiting three days. Creators regain 10 hours per week of recording time.
We implement these modules as part of AI implementation — selectively and with metrics as to whether they actually increase the completion rate.
24/7 AI tutor with course context
with timestampStudent asks about a specific lesson, AI responds with the exact video timestamp. -45% of emails to the trainer.
Auto-grading of written assignments
by categoryThe AI grades the essay according to the trainer's rubric, suggesting improvements. The trainer confirms or modifies the grade.
Lesson Quiz Generator
5 min / lessonThe creator uploads a video, and the AI generates 10 comprehension questions. 5 minutes instead of 2 hours.
Personalized course path
adaptiveAfter the first module, the AI suggests which lessons to skip and which to watch twice.
How we build the platform e-learning
We start with retention and a revenue model, not plugin selection. Each stage ends with something you can see and approve.
Audit and retention strategy
Target audience analysis, learner journey map, revenue model (single sale vs subscription vs cohort), and points where people typically drop out.
Architecture and prototype
UX learning path, course and module structure, data model, wireframes of key screens: catalog, player, student and creator panels.
Design system education
Platform visual identity, UI components, video player, completion states, certificates, and course landing pages optimized for conversion.
Development core
LMS engine, payments, roles and permissions, creator panel, video protection, transactional mailing, and retention mechanics: progress, streaks, reminders.
Advanced modules
Subscriptions, cohorts with scheduler, AI tutor and auto-grading, BUR/KFS integrations, certificates with verification, SCORM/xAPI and SSO – as needed.
Testing, launching and optimization
QA, video library load testing, analytics implementation, and post-launch data iterations: what really increases completion rate?
Technology stack andintegrations
We select tools based on scale and model, not fashion. From lightweight plugins to custom backends, with payment, video, and funding integrations.
LMS core
Payments
Video and security
AI
Communication and cohorts
Compliance and reporting
BUR and KFS funding on the platform e-learning
The Polish online education market has its specifics: a significant portion of purchases is publicly financedThe National Training Fund, BUR, PARP funds, EU funding – these are no exception, and are often the main B2B sales channel.
Each educational platform we create for training companies registered with BUR has module for generating the necessary documents: certificates, training programs in BUR format, PDF attendance lists, evaluation surveys in line with the operator's requirements.
These integrations are often a longer project than the course platform itself - this is where dedicated solutions for unique reporting formats.
Development Services Database
Course registration, program export, post-training reports, participant evaluations.
National Training Fund
Certificates with a specific template, digital signature, per-pool recruitment system.
Development vouchers / SME Manager Academy
SME status validation, integration with the operator's system, automatic reports.
EU projects
Logo and marking consistent with guidelines, reporting of result indicators.
Packages and orientation budgets
Three starting points based on scale. We start most projects with an MVP and scale when traffic and sales justify it.
- Up to 10 premium courses
- WordPress + Tutor LMS / LearnDash
- Shop and payments (Stripe, P24, BLIK)
- Mailing + 2–4 course landing pages
- PDF certificates, student panel
- For solo creators
- Everything from the Start package
- Subscription engine (trial, pause/resume)
- Cohorts live + scheduler
- Custom player + video protection
- AI tutor, auto-grading, quiz generator
- Community, instructor panel
- Everything from the Academy package
- SCORM / xAPI (Tin Can)
- SSO / SAML / Active Directory
- BUR / KFS / PARP modules + documents
- Audit reports, electronic signatures
- DRM, SLA, HR integrations
Budgets indicative — final quote after a 30-minute audit of your platform and metrics.
Questions from creators of courses and academies
The most common doubts during the first meetings with edu platform founders.
LearnDash and Tutor LMS are great WordPress plugins for solo creators with 1-10 courses. Implementation: 4-8 weeks, 12,000-25,000 PLN.
A custom platform is essential when you need: advanced subscription logic, cohorts with a physical scheduler, integration with BUR/KFS, AI modules. Implementation: 16–28 weeks, PLN 60,000–180,000. This is where dedicated solutions.
Several layers: 1) signed URLs with an expiration every 5 minutes; 2) watermarking with user ID; 3) HLS streaming with DRM (Widevine / FairPlay) for the highest value content – the same standard used by Netflix.
Full DRM protection is typically available for prices of 5,000+ PLN. For cheaper options, the first two layers plus monitoring for unusual downloads are usually sufficient.
Yes—and that's our standard recommendation. Phase 1: MVP with 5 courses, a simple store, and email marketing (PLN 12,000–18,000). Phase 2 (after 6 months, if traffic and sales are consistent): subscriptions, cohorts, and AI tutor (PLN 40,000–80,000).
For the early stages it is enough websites with LearnDash; when scaling we enter with custom.
Yes, for us, this is one of the strongest segments of the education industry in Poland. We have ready-made modules for generating certificates compliant with BUR requirements, attendance lists, and evaluation surveys in formats accepted by funding providers.
We start each project with BUR with a map of the document formats required in your province – because details vary between operators.
Stripe (recurring subscriptions, cards), Przelewy24/Tpay/PayU (BLIK + fast transfers), PayPal (foreign customers). For premium rates, often: PayPo and Klarna (0% installments).
The entire payment layer is fixed website administration — this is the most sensitive element of the platform.
Yes - we design landing pages for each course as long story-telling pages Optimized for conversion. Hero with value, customer problem, social proof, FAQ, CTA on every screen.
We typically budget 2-4 such landing pages as part of a major rollout; for each new course in the future, this amounts to 3-7 days of work.
Depends on the modules. Course MVP — 4–8 weeks. Subscription and Cohort Academy — 16–24 weeks. Enterprise with SCORM, SSO and BUR — 20–28+ weeks.
After the 30-minute audit, you get a weekly schedule with milestones—you know exactly what you'll see and when.
Yes. We migrate courses, users, progress history, and—where the source platform allows—active subscriptions. without interrupting sales: the old platform works until you switch.
The first step is always a data inventory: how many courses, how many students, what payment integrations and what can realistically be transferred automatically and what manually.
You. Zero vendor lock-in. The code, database, student list, and integrations are yours—you can transfer them at any time.
With custom implementation, we provide the repository and technical documentation. We can continue to maintain the platform as part of web administration, but it's your choice, not obligation.
A better e-learning platform for Your courses
30-minute free audit: you show me your current platform and metrics, I'll show you 3 areas that are lowering your completion rate and how to fix them.